About

Who builds your AI agent

Updated August 2026 · Written by Rohail Nisar, founder

Botlery is a small team of freelance developers. We build AI chatbots, voice agents and phone agents for small local service businesses, and we build yours before asking you for anything. This page is here so you know who you would be dealing with, because you should not hand your phone line to a company you cannot find any information about.

We are not an agency, and the difference shows up in the price

An agency has salespeople, account managers, project managers and an office, and all of that is inside the quote. That is why a custom AI receptionist from an agency typically runs $2,000 to $7,000 to build plus $300 or more a month to keep.

We are developers working directly with business owners. The person who talks to you about your agent is the person who builds it. There is no handover, no subcontractor, and nothing routed through someone who has never seen your business. That is the entire reason the same work costs $200 or $300, once.

How we actually work

  1. You tell us about the business. What you do and don't take on, roughly what common jobs cost, your service area, your hours, how you want to hear about leads. A conversation is enough; there is nothing to prepare.
  2. We build a working agent and send you the link. Not a mockup or a slide deck — a live agent trained on your real services and prices that you can talk to as though you were a customer.
  3. You try to break it. Ask it awkward questions, try to book something you don't offer, call it at midnight. Tell us where it sounds wrong.
  4. You decide. If you want to keep it, you pay once and it is yours. If you don't, you have lost nothing but the conversation. We do not take payment up front, ever.

What we charge

What you getPriceHow it is billed
AI chatbot, fully managed by us$10/month or $100/year (2 months free)Monthly or yearly, cancel anytime
AI chatbot, built on your own accounts$200 one-timePay once, you own it
AI voice agent on your website$300 one-timePay once, you own it
AI phone agent answering your phone line$300 one-timePay once, you own it

No per-minute meter, no per-caller fee, and nothing extra when you have a busy month. On a one-time build the agent runs on your own provider accounts, so your only ongoing cost is your own usage — typically a few dollars a month, paid directly to the provider rather than to us. See the full cost comparison by billing model if you want the three-year arithmetic.

What we are not going to pretend

We are a young business. We are not going to show you a wall of logos we do not have, invent review counts, or claim a client list we cannot stand behind. What we can point you at is a real build: Ric's Repairs, a one-man handyman business in Minneapolis, whose agent answers calls, quotes jobs and books visits. It is live and you can talk to it right now.

That is a harder test than a testimonial, and it is the one we would rather be judged on. If the agent we built for someone else cannot handle you as a customer, no amount of copy on this page should convince you.

The fastest way to judge us is to use the thing

Tell us about your business and we will build your agent free. Test it live, and pay only if you want to keep it.

Get mine built free

Getting in touch

Email hello@botlery.com and you will reach the people who build the agents. There is no ticketing system and no sales team to get past. If you would rather see it work first, the live demo on the homepage is the same technology we build for clients, answering in real time.

Frequently asked questions

Who actually builds the AI agent?

We do, directly. Botlery is a small team of freelance developers rather than an agency, so the person who scopes your agent is the person who builds it. There is no account manager in between and no work passed to a subcontractor you never meet.

Are you an agency?

No, and the distinction matters for what you pay. Agencies carry sales teams, account managers and overhead, which is why a comparable build runs $2,000 to $7,000 plus $300 or more a month. We are a small team working directly with owners, which is how the same job comes to $200 or $300 once.

Why do you build the agent before taking any payment?

Because you have no way to judge an AI agent from a description, and we would rather be measured on the thing itself. We build a working agent trained on your real services and prices, you test it as a customer would, and you pay only if you want to keep it. If it is not good enough, you have lost nothing.

How many clients has Botlery worked with?

We are a young business and we are not going to inflate that number. Our published client story is Ric's Repairs, a handyman business in Minneapolis, and the agent we built for them is live and callable so you can judge the work yourself rather than take our word for it.

Where are you based, and does it matter?

The team is remote and we work with businesses anywhere in the world. Delivery is entirely online, the agent answers in your customers' language and adapts to local terminology and currency, and we set its hours to your time zone. Pricing is quoted in USD.