Who builds your AI agent
Botlery is run by founder Rohail Nisar with a small team of freelance developers, not an agency. We build AI chatbots ($10/month or $200 once), website voice agents and phone agents ($300 one-time), plus business automation from $100 with a free fixed-price quote, for small businesses anywhere in the world. We build yours before asking you for anything, and you can hire us directly or on Upwork. This page is here so you know who you would be dealing with.
Who runs Botlery
Rohail Nisar founded Botlery and leads every build, working with a small team of freelance developers. If you email hello@botlery.com or ask for a demo, you are dealing with him directly rather than a salesperson who hands the work to somebody else. You can check who he is on LinkedIn, look at his code on GitHub, or see his work history on Upwork, where he is Top Rated with 100% Job Success across 120+ completed jobs and 68 client reviews, much of it Excel, Google Sheets and workflow automation.
Adeel Nisar, Rohail's brother, is Botlery's co-founder. He supports the business behind the scenes, including client payments and operations.
He builds and runs several other small software products, which is where the approach here comes from: ship something that works, let people try it before they pay, and keep the price honest because there is no overhead to cover.
We are not an agency, and the difference shows up in the price
An agency has salespeople, account managers, project managers and an office, and all of that is inside the quote. That is why a custom AI receptionist from an agency typically runs thousands of dollars to build plus a monthly fee to keep.
We are a founder-led team working directly with business owners. Rohail scopes every agent with you and leads the build. There is no account manager or sales layer in between, and nothing is routed through someone who has never seen your business. That is the entire reason the same work costs $200 or $300, once.
How we actually work
- You tell us about the business. What you do and don't take on, roughly what common jobs cost, your service area, your hours, how you want to hear about leads. A conversation is enough; there is nothing to prepare.
- We build a working agent and send you the link. Not a mockup or a slide deck — a live agent trained on your real services and prices that you can talk to as though you were a customer.
- You try to break it. Ask it awkward questions, try to book something you don't offer, call it at midnight. Tell us where it sounds wrong.
- You decide. If you want to keep it, you pay once and it is yours. If you don't, you have lost nothing but the conversation. We do not take payment up front, ever.
What we charge
| What you get | Price | How it is billed |
|---|---|---|
| AI chatbot, fully managed by us | $10/month or $100/year (2 months free) | Monthly or yearly, cancel anytime |
| AI chatbot, built on your own accounts | $200 one-time | Pay once, you own it |
| AI voice agent on your website | $300 one-time | Pay once, you own it |
| AI phone agent answering your phone line | $300 one-time | Pay once, you own it |
No per-minute or per-caller fee from Botlery; a busy month adds only the extra minutes on your own provider bill. On a one-time build the agent runs on your own provider accounts, so your only ongoing cost is your own usage, billed to you directly by your AI and phone providers (not Botlery) in proportion to minutes used, so a quiet month may cost only a few dollars and a busy one more. See the full cost comparison by billing model if you want the three-year arithmetic.
What we are not going to pretend
We are a young business. We are not going to show you a wall of logos we do not have, invent review counts, or claim a client list we cannot stand behind. What we can point you at is a real build: Ric's Repairs, a one-man handyman business in Minneapolis, whose agent answers calls, quotes jobs and books visits. To hear a Botlery agent right now, try the live voice demo on the homepage.
That is a harder test than a testimonial, and it is the one we would rather be judged on. If a copy of an agent we built for a real client cannot handle you as a customer, no amount of words on this page should convince you.
The fastest way to judge us is to use the thing
Tell us about your business and we will build your agent free. Test it live, and pay only if you want to keep it.
Get mine built free Hire us on UpworkGetting in touch
Email hello@botlery.com and you will reach Rohail, who leads every build. There is no ticketing system and no sales team to get past. If you would rather see it work first, the live demo on the homepage is the same technology we build for clients, answering in real time.
Prefer to hire through Upwork? Same people and the same prices, with Upwork's payment protection and Rohail's public review history: hire Botlery on Upwork. For Google Sheets, Excel, Zapier, Make, n8n, AI document processing or GoHighLevel work, see our business automation services or ask for a free fixed-price quote.
Frequently asked questions
Who actually builds a Botlery AI agent?
Botlery's founder, Rohail Nisar, scopes and leads every build, working with a small team of freelance developers, whether it is a $10/month chatbot or a $300 one-time phone agent. Botlery is not an agency, so there is no account manager or sales layer between you and the people doing the work. The person you talk to about your business is the person responsible for how your agent answers your customers. Rohail agrees with you what the agent should know, how it should quote, which jobs it should decline and how you want to hear about leads, then leads the build and the rounds of changes after you test it. If you email hello@botlery.com, you reach Rohail directly. You can check his background on LinkedIn and GitHub, or see his work history on Upwork, where he is Top Rated with 100% Job Success across 120+ completed jobs and 68 client reviews, much of it Excel, Google Sheets and workflow automation.
Is Botlery an agency?
No: Botlery is a founder-led small team, not an agency, which is why a build costs $200 or $300 once instead of the thousands of dollars plus a monthly fee that agencies typically charge. Agencies carry salespeople, account managers, project managers and office overhead, and all of that ends up inside the quote and the monthly retainer. Botlery is run by founder Rohail Nisar with a small team of freelance developers who work directly with business owners, so none of that overhead exists. The managed chatbot is $10/month or $100/year, and the one-time builds run on your own accounts so there is no retainer at all. You still get a free working demo before paying anything. If you prefer hiring through a platform, you can hire Botlery on Upwork with the same people and prices.
Why does Botlery build the AI agent before taking any payment?
Botlery builds your AI agent first because nobody can judge an AI receptionist from a description, so you pay the $10/month, $200 or $300 only after you have tested a working version. A demo trained on sample data proves very little about how an agent will handle your customers, your prices and your awkward questions. So Botlery builds a working agent trained on your real services and prices, sends you the link, and asks you to test it as a customer would: ask awkward questions, try to book something you don't offer, call it at midnight. You tell Botlery where it sounds wrong, and it gets adjusted. If you want to keep it, you pay once for a one-time build or start the managed plan. If it isn't good enough, you have lost nothing, there is no deposit, and there is nothing to cancel. That puts the risk on Botlery rather than on you.
How many clients has Botlery worked with?
Botlery is a young business and publishes one client story, Ric's Repairs, rather than inflating a client count it cannot stand behind. Ric's Repairs is a one-man handyman business in Minneapolis that pays for a $300 one-time Botlery AI receptionist, which answers his calls, quotes jobs and books visits. To judge the work yourself, try the live voice demo on the homepage, built the same way as his agent. Botlery will not show a wall of logos it does not have, invent review counts or claim a client list it cannot back up. For Rohail's wider track record as a developer, his Upwork profile shows his Top Rated badge, 100% Job Success, 120+ completed jobs and 68 client reviews, much of it Excel, Google Sheets and workflow automation. The fastest test is still a free demo of your own agent.
Where is Botlery based, and does it work with businesses worldwide?
Botlery's team works remotely and serves small businesses anywhere in the world, at the same USD prices everywhere: $10/month or $200 one-time for a chatbot and $300 one-time for a voice or phone agent. Delivery is entirely online, from the first conversation about your business to the free working demo and the handover, so your location makes no difference to how Botlery builds your agent. The agent answers in your customers' language and adapts to local terminology and currency, and Botlery sets its hours and bookings to your time zone. Automation projects work the same way, with a free fixed-price quote in USD. You can hire Botlery directly by email or through the form, or through Upwork if you prefer a platform with payment protection for an international hire. Either way, you pay only once you are happy with what was built.